docs/html/distribute/engage/deep-linking.jd

page.title=Deep Link to Bring Users Back
page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads.
page.tags="app indexing, google+ signin"
page.image=images/cards/google-search_2x.png

@jd:body

<p>
  Use deep links to bring your users into your apps from social posts,
  search, or ads.
</p>

<div class="headerLine">
<h2>Deep Linking from Google+ Posts</h2>
</div>

<p>
  <a href="https://developers.google.com/+/mobile/android/share/deep-link">Deep
  linking</a> allows the Google+ apps on mobile devices to direct clicks on a
  shared post that contains deep-link information to a resource within your
  apps.
</p>

<p style="margin-bottom:2em;">
  If the user doesn’t have your app installed, they’re prompted to install it
  before accessing the resource.
</p>

<div style="padding:2em, auto;width:550px;">
  <div style="float:right; width:260px; padding-left:1em;">
    <img src="{@docRoot}images/gp-engage-5.jpg" class="border-img">
    <p class="img-caption">
      G+ Post with Deep Link to Buy
    </p>
  </div>

  <div style="width:260px;float:left;">
    <img src="{@docRoot}images/gp-engage-6.jpg" class="border-img">
    <p class="img-caption">
      Purchase page within app
    </p>
  </div>
</div>


<div class="headerLine">
<h2>Deep Linking from Google Search &mdash; App Indexing</h2>
</div>


<div style="float:right;">
  <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;">
</div>

<p>
  Another way to bring users back to your apps is to apply for app indexing.
</p>

<p>
  When a user searches for content available within your app, Google can show
  an "Open in App" button in in mobile search results. For instance, if a user
  searches for a restaurant and you’ve got that establishment in your dining
  app, a link can be shown to open the page within your app. Learn more about
  <a href="https://developers.google.com/app-indexing/">linking to in-app
  content</a>.
</p>

<div class="clearfloat" style="margin-top:2em;"></div>

<div style="float:right;width:340px;padding-left:2em;">
  <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;">
</div>

<div class="headerLine ">
<h2>Deep Linking from Google Ads</h2>
</div>
<p>
  Ads can remind users about the apps they already have.
</p>

<p>
  As with deep links from Google's organic search results, AdWords deep links
  send users directly to the relevant pages in apps they already have on their
  mobile device. A mobile search for "flights to London," for instance, could
  take a user straight to the London page in a travel app. <a href=
  "http://www.thinkwithgoogle.com/products/ads-apps.html"
  class="external-link">Learn more</a>.
</p>

<div class="headerLine clearfloat">
  <h2 id="related-resources">
    Related Resources
  </h2>
</div>

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