docs/html/distribute/users/house-ads.jd

page.title=Cross-Sell with House Ads
page.metaDescription=Tap into your existing user base to increase downloads and increase conversions.
page.tags="google", "identity", "signin"
page.image=distribute/images/advertising.jpg

@jd:body

<p>One of the fastest ways to accumulate downloads or increase conversions is to tap into your
existing user base. These users know your products and are a receptive audience for your other
apps and in-app products.</p>

<h3>Promote your apps for free</h3>

<p>AdMob's house ads let you cross-sell your other apps (or your friend’s apps) to your
existing users, and it's a free service.</p>

<h3>Sell more in-app purchases</h3>

<p>Intelligently promote your in-app purchases to the users most likely to buy them, with
AdMob’s free in-app purchase house ad format.</p>

<p>Get started <a href="https://developers.google.com/identity/sign-in/">integrating
Google sign-in into your apps and games</a>.</p>

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<p><a href="http://www.google.com/ads/admob/#subid=us-en-et-dac">Sign-up for AdMob</a> today
and start using the <a href="https://developer.android.com/google/play-services/ads.html">Google
Mobile Ads SDK</a> included in Google Play services to show ads in your app with a few lines of
code. Then create your <a href="https://support.google.com/admob/answer/3210442?hl=en">house
ad campaigns</a>.</p>

<h2>Tips</h2>

<ul>
  <li>AdMob automatically figures out which of your users are likely to spend to optimize which
  users see the ads.</li>
  <li>Place ads wisely, they shouldn't be too intrusive but still need to be clearly visible to
  attract clickthroughs.</li>
  <li>Remember that ads form part of your app and must match its age rating.</li>
  <li>Use the impression goals feature of AdMob house ads to set limits on the number of ads
  served. This is useful if you want to run ad campaigns in your app from other developers.</li>
</ul>


<h2 style="clear:both" id="related-resources">Related Resources</h2>

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