From 71a7b7b6e519ee6fea9cde22479836e3979925c1 Mon Sep 17 00:00:00 2001 From: Kevin Hufnagle Date: Mon, 23 May 2016 09:34:14 -0700 Subject: docs: Updated "payments" page; created new "drive conversions" page. Both of these pages appear within the Distribute > Earn area of DAC. Bug: 28519169 Change-Id: I9d5dc74450e5971c522d7b34162c29797dd97975 --- docs/html/distribute/monetize/_book.yaml | 3 + docs/html/distribute/monetize/conversions.jd | 100 +++++++++++++++++++++ docs/html/distribute/monetize/monetize_toc.cs | 7 +- docs/html/distribute/monetize/payments.jd | 62 +++++++++---- .../cards/card-drive-conversions_16-9_2x.png | Bin 0 -> 14685 bytes docs/html/images/paypal-logo.png | Bin 0 -> 5971 bytes docs/html/jd_collections.js | 10 +++ docs/html/jd_extras.js | 55 +++++++++++- docs/html/jd_extras_en.js | 64 ++++++++++++- 9 files changed, 282 insertions(+), 19 deletions(-) create mode 100644 docs/html/distribute/monetize/conversions.jd create mode 100644 docs/html/images/cards/card-drive-conversions_16-9_2x.png create mode 100644 docs/html/images/paypal-logo.png diff --git a/docs/html/distribute/monetize/_book.yaml b/docs/html/distribute/monetize/_book.yaml index 2ebc6956f31f..974e9edb530d 100644 --- a/docs/html/distribute/monetize/_book.yaml +++ b/docs/html/distribute/monetize/_book.yaml @@ -16,3 +16,6 @@ toc: - title: Purchasing path: /distribute/monetize/payments.html + +- title: Drive Conversions + path: /distribute/monetize/conversions.html diff --git a/docs/html/distribute/monetize/conversions.jd b/docs/html/distribute/monetize/conversions.jd new file mode 100644 index 000000000000..20b2333f33d6 --- /dev/null +++ b/docs/html/distribute/monetize/conversions.jd @@ -0,0 +1,100 @@ +page.title=Drive Conversions +page.image=images/cards/card-drive-conversions_16-9_2x.png +page.metaDescription=Discover where your users are coming from, drive engagement, and surface your in-app products to maximize your conversions. +page.tags="conversions" + +@jd:body + +
+ +
+ +

+ Users who've made in-app purchases or converted in other ways are more likely + to do so again. + You can now easily discover where those users are coming from, drive engagement, + and surface your in-app products to maximize your conversions. +

+ +
+

+ Discover your most valuable channels +

+ +
+ +

+ From the User Acquisition page in the Google Play Developer Console, explore + how users convert into spenders across your acquisition channels and find the best prospects + for app install campaigns. +

+ +

For more information, view the guide on how to + measure your app's user acquisition in the Google Play Developer Console Help Center.

+ +

+ +
+

+ Re-engage users with AdWords ads +

+ +
+ +

+ Bring users back to your app by creating an AdWords re-engagement campaign. + Use display and search ads that appear only to users who have installed your app. + Use deep links to bring them to where they'll find the content or actions they're + searching for. +

+ +

For more information, view the guide on campaign settings in the + AdWords Help Center.

+ +
+

+ Drive spending with AdMob in-app purchase ads +

+
+ +

Use your Google Analytics data to create Remarketing Audience lists for the high-value + users most likely to purchase products within your app. Then create an AdMob campaign that + targets these users to increase their awareness of your products.

+ +

For more information, view the guide on how to drive more in-app purchases and installs + in the AdMob platform.

+ +
+

+ Tips +

+
+ + + +
+ +
diff --git a/docs/html/distribute/monetize/monetize_toc.cs b/docs/html/distribute/monetize/monetize_toc.cs index a3aa50fe1688..b58663328f21 100644 --- a/docs/html/distribute/monetize/monetize_toc.cs +++ b/docs/html/distribute/monetize/monetize_toc.cs @@ -34,6 +34,12 @@ +
  • +
    + Drive Conversions + +
    +
    • @@ -44,4 +50,3 @@ changeNavLang(getLangPref()); //--> - diff --git a/docs/html/distribute/monetize/payments.jd b/docs/html/distribute/monetize/payments.jd index 7d972bb02216..004e47eda93b 100644 --- a/docs/html/distribute/monetize/payments.jd +++ b/docs/html/distribute/monetize/payments.jd @@ -15,36 +15,43 @@ page.tags="google play", "payments", "gift card" instantly with a streamlined, consistent purchasing process and convenient payment methods.

    - +

    Key facts

    +

    - Direct Carrier Billing + Direct carrier billing

    - Users pay by charging their monthly carrier bills . The benefit of Direct - Carrier Billing is that it opens up markets where credit cards are less - common, as purchases are charged to your customers’ monthly mobile phone + Users pay by charging their monthly carrier bills. The benefit of direct + carrier billing is that it opens up markets where credit cards are less + common, as purchases are charged to your customers' monthly mobile phone bills. This option is available to users in key markets around the world. Many more will get the option in the months ahead.

    - Credit Cards + Credit cards

    - Users can pay using any credit card that they’ve registered in Google Play. - Credit Cards added to Google Play are stored in the user’s Google wallet and - available for in-app purchases and instant buys too. To make it easy for - users to get started, registration is offered as a part of the initial device - setup process. + Users can pay using any credit card that they've registered in Google Play. + The credit cards that a user adds to Google Play are stored in the user's Google wallet. + They are available for in-app purchases and instant buys. It's easy for + users to get started, as the initial device setup process allows users to register a credit + card that they can use in Google Play.

    @@ -62,16 +69,40 @@ page.tags="google play", "payments", "gift card"

    Gift cards enable users to add value to their Google Play balance by entering a unique code printed on a card purchased online or from major retailers. - More information gift cards can be found here.

    + +
    +

    + PayPal +

    + + +
    + +
    + +
    + +

    + Users with PayPal accounts can buy apps and digital content on Google Play using any + of their available payment methods. They sign into their PayPal account and + complete the purchase. The popularity of PayPal for payments on the web gives + you more customers. +

    + +

    +

    + +

    - Google Play Balance + Google Play balance

    @@ -95,14 +126,13 @@ page.tags="google play", "payments", "gift card" The payment methods available to users may vary based on location, carrier network, and other factors.

    - +

    -
    +
    - diff --git a/docs/html/images/cards/card-drive-conversions_16-9_2x.png b/docs/html/images/cards/card-drive-conversions_16-9_2x.png new file mode 100644 index 000000000000..34480124567b Binary files /dev/null and b/docs/html/images/cards/card-drive-conversions_16-9_2x.png differ diff --git a/docs/html/images/paypal-logo.png b/docs/html/images/paypal-logo.png new file mode 100644 index 000000000000..3e08b95cb52e Binary files /dev/null and b/docs/html/images/paypal-logo.png differ diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js index 4909206d64d7..297e65aef6c3 100644 --- a/docs/html/jd_collections.js +++ b/docs/html/jd_collections.js @@ -430,6 +430,7 @@ var RESOURCE_COLLECTIONS = { "distribute/monetize/ads.html", "distribute/monetize/ecommerce.html", "distribute/monetize/payments.html", + "distribute/monetize/conversions.html", "distribute/analyze/understand-user-value.html", ] }, @@ -1556,6 +1557,15 @@ var RESOURCE_COLLECTIONS = { "https://support.google.com/googleplay/answer/2651410" ] }, + "distribute/monetize/conversions": { + "title": "", + "resources": [ + "https://support.google.com/adwords/answer/2471188", + "https://developers.google.com/app-conversion-tracking/", + "https://support.google.com/analytics/answer/2611404", + "https://support.google.com/adwords/answer/1704341" + ] + }, "autolanding": { "title": "", "resources": [ diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js index 546fcfe479f6..408bbd219306 100644 --- a/docs/html/jd_extras.js +++ b/docs/html/jd_extras.js @@ -1942,12 +1942,65 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([ "url": "https://support.google.com/googleplay/answer/2651410", "timestamp": null, "image": "images/play_dev.jpg", - "title": "Google Play Accepted Payment Methods", + "title": "Google Play accepted payment methods", "summary": "Support details on the payment methods supported in Google Play.", "keywords": ["gift card"], "type": "distribute", "titleFriendly": "" }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://support.google.com/adwords/answer/2471188", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "AdWords Conversion Optimizer", + "summary": "Learn how Conversion Optimizer works to find the users who are most likely to convert and to serve them your conversion ads.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://developers.google.com/app-conversion-tracking/", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "Track conversions with the AdWords SDK or server API", + "summary": "Use the lightweight AdWords app SDK or server-to-server API to track remarketing conversions.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://support.google.com/analytics/answer/2611404", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "Create Remarketing Audiences in Google Analytics", + "summary": "Learn how to use preconfigured audiences created by the Analytics team or create your own to use in your conversion campaigns.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://support.google.com/adwords/answer/1704341", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "Link your Google Analytics and AdWords accounts", + "summary": "Gain greater insight into how AdWords is driving app engagement and conversions, and use this insight to improve your ads and app.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { "lang": "en", "group": "", diff --git a/docs/html/jd_extras_en.js b/docs/html/jd_extras_en.js index 3aab5bdb56e9..b1efa766fd5c 100644 --- a/docs/html/jd_extras_en.js +++ b/docs/html/jd_extras_en.js @@ -1943,12 +1943,64 @@ METADATA['en'].extras = METADATA['en'].extras.concat([ "url": "https://support.google.com/googleplay/answer/2651410", "timestamp": null, "image": "images/cards/google-play_2x.png", - "title": "Google Play Accepted Payment Methods", + "title": "Google Play accepted payment methods", "summary": "Support details on the payment methods supported in Google Play.", "keywords": ["gift card"], "type": "distribute", "category": "google play" }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://support.google.com/adwords/answer/2471188", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "AdWords Conversion Optimizer", + "summary": "Learn how Conversion Optimizer works to find the users who are most likely to convert and to serve them your conversion ads.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://developers.google.com/app-conversion-tracking/", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "Track conversions with the AdWords SDK or server API", + "summary": "Use the lightweight AdWords app SDK or server-to-server API to track remarketing conversions.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://support.google.com/analytics/answer/2611404", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "Create Remarketing Audiences in Google Analytics", + "summary": "Learn how to use preconfigured audiences created by the Analytics team or create your own to use in your conversion campaigns.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [], + "url": "https://support.google.com/adwords/answer/1704341", + "timestamp": null, + "image": "images/play_dev.jpg", + "title": "Link your Google Analytics and AdWords accounts", + "summary": "Gain greater insight into how AdWords is driving app engagement and conversions, and use this insight to improve your ads and app.", + "keywords": [], + "type": "distribute", + "titleFriendly": "" + }, { "lang": "en", "group": "", @@ -4106,6 +4158,7 @@ METADATA['en'].collections = { "distribute/monetize/ads.html", "distribute/monetize/ecommerce.html", "distribute/monetize/payments.html", + "distribute/monetize/conversions.html", "distribute/analyze/understand-user-value.html", ] }, @@ -5052,6 +5105,15 @@ METADATA['en'].collections = { "https://support.google.com/googleplay/answer/2651410" ] }, + "distribute/monetize/conversions": { + "title": "", + "resources": [ + "https://support.google.com/adwords/answer/2471188", + "https://developers.google.com/app-conversion-tracking/", + "https://support.google.com/analytics/answer/2611404", + "https://support.google.com/adwords/answer/1704341" + ] + }, "topic/libraries": { "title": "", "resources": [ -- cgit v1.2.3-59-g8ed1b