diff options
| -rw-r--r-- | docs/html/distribute/engage/analytics.jd | 50 | ||||
| -rw-r--r-- | docs/html/distribute/engage/deep-linking.jd | 35 | ||||
| -rw-r--r-- | docs/html/distribute/engage/engage_toc.cs | 6 | ||||
| -rw-r--r-- | docs/html/distribute/engage/index.jd | 4 | ||||
| -rw-r--r-- | docs/html/distribute/engage/widgets.jd | 2 | ||||
| -rw-r--r-- | docs/html/distribute/monetize/ads.jd | 101 | ||||
| -rw-r--r-- | docs/html/distribute/users/index.jd | 4 | ||||
| -rw-r--r-- | docs/html/distribute/users/promote-with-ads.jd | 45 | ||||
| -rw-r--r-- | docs/html/distribute/users/users_toc.cs | 7 | ||||
| -rw-r--r-- | docs/html/images/gp-ads-console.jpg | bin | 0 -> 34526 bytes | |||
| -rw-r--r-- | docs/html/images/gp-ads-linking2.jpg | bin | 0 -> 30046 bytes | |||
| -rw-r--r-- | docs/html/images/gp-analytics.jpg | bin | 0 -> 36914 bytes | |||
| -rw-r--r-- | docs/html/jd_collections.js | 19 | ||||
| -rw-r--r-- | docs/html/jd_extras.js | 28 |
14 files changed, 250 insertions, 51 deletions
diff --git a/docs/html/distribute/engage/analytics.jd b/docs/html/distribute/engage/analytics.jd new file mode 100644 index 000000000000..5f7cade1dbb9 --- /dev/null +++ b/docs/html/distribute/engage/analytics.jd @@ -0,0 +1,50 @@ +page.title=Understand User Behavior +page.metaDescription=Use Google Analytics to learn what your users like and what keeps them coming back. +page.tags="analytics, user behavior" +page.image=/images/gp-analytics.jpg + +@jd:body + +<div class="figure"> + <img src="{@docRoot}images/gp-analytics.jpg" style="width:320px"> +</div> + + +<p> + Link your Google Play Developer Console with Google Analytics to learn much + more about how users interact with your app — before and after they + download it. +</p> + +<p> + Start by discovering how many people visit your Google Play listing page, + where they come from, and how many go on to install your app. Once the app is + launched, use Google Analytics to see which of your features are most + popular, where power users spend their time, who tends to make in-app + purchases, and more. +</p> + +<p> + Google Analytics delivers the numbers in real time, so you can act fast to + update your landing page and your app. <a href= + "http://www.google.com/analytics/mobile/">Learn more</a>. +</p> + +<p> + If you have a Google Analytics account already, linking it to Google Play + takes just a few moments. You can also link your Google Analytics account to + Admob to start gaining more user insights to improve your in-app marketing. +</p> + + <div class="headerLine clearfloat"> + <h2 id="related-resources"> + Related Resources + </h2> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/engage/analytics" + data-sortorder="-timestamp" + data-cardsizes="9x3" + data-maxresults="6"> +</div>
\ No newline at end of file diff --git a/docs/html/distribute/engage/deep-linking.jd b/docs/html/distribute/engage/deep-linking.jd index 0417ba156f21..a25c3c6f8a72 100644 --- a/docs/html/distribute/engage/deep-linking.jd +++ b/docs/html/distribute/engage/deep-linking.jd @@ -1,13 +1,13 @@ page.title=Deep Link to Bring Users Back -page.metaDescription=Use deep links to bring your users into your apps from social posts or search. +page.metaDescription=Use deep links to bring your users into your apps from social posts, search, or ads. page.tags="app indexing, google+ signin" page.image=/images/gp-listing-4.jpg @jd:body <p> - Use deep links to bring your users into your apps from social posts or - search. + Use deep links to bring your users into your apps from social posts, + search, or ads. </p> <div class="headerLine"> @@ -47,6 +47,11 @@ page.image=/images/gp-listing-4.jpg <h2>Deep Linking from Google Search — App Indexing</h2> </div> + +<div style="float:right;"> + <img src="/images/gp-listing-4.jpg" style="padding-top:1em;padding-left:2em;"> +</div> + <p> Another way to bring users back to your apps is to apply for app indexing. </p> @@ -60,11 +65,29 @@ page.image=/images/gp-listing-4.jpg content</a>. </p> -<div> - <img src="{@docRoot}images/gp-listing-4.jpg" style="padding-top:1em;"> +<div class="clearfloat" style="margin-top:2em;"></div> + +<div style="float:right;width:340px;padding-left:2em;"> + <img src="/images/gp-ads-linking2.jpg" style="padding-top:1em;"> </div> -<div class="headerLine"> +<div class="headerLine "> +<h2>Deep Linking from Google Ads</h2> +</div> +<p> + Ads can remind users about the apps they already have. +</p> + +<p> + As with deep links from Google's organic search results, AdWords deep links + send users directly to the relevant pages in apps they already have on their + mobile device. A mobile search for "flights to London," for instance, could + take a user straight to the London page in a travel app. <a href= + "http://www.thinkwithgoogle.com/products/ads-apps.html" + class="external-link">Learn more</a>. +</p> + +<div class="headerLine clearfloat"> <h2 id="related-resources"> Related Resources </h2> diff --git a/docs/html/distribute/engage/engage_toc.cs b/docs/html/distribute/engage/engage_toc.cs index 0314f8c181e2..596051a4c198 100644 --- a/docs/html/distribute/engage/engage_toc.cs +++ b/docs/html/distribute/engage/engage_toc.cs @@ -37,6 +37,12 @@ </li> <li class="nav-section"> <div class="nav-section empty" style="font-weight:normal"><a href="<?cs + var:toroot?>distribute/engage/analytics.html"> + <span class="en">Understand User Behavior</span></a> + </div> + </li> + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/engage/app-updates.html"> <span class="en">Update Regularly</span></a> </div> diff --git a/docs/html/distribute/engage/index.jd b/docs/html/distribute/engage/index.jd index f8cd1eeaaef5..2b103c3c637f 100644 --- a/docs/html/distribute/engage/index.jd +++ b/docs/html/distribute/engage/index.jd @@ -15,8 +15,8 @@ nonavpage=true <div class="resource-widget resource-flow-layout landing col-16" data-query="collection:distribute/engagelanding" - data-cardSizes="6x6" - data-maxResults="9"> + data-cardSizes="9x6,9x6,6x6,6x6,6x6,9x6,9x6,6x6,6x6,6x6" + data-maxResults="10"> </div> <h3>Related Resources</h3> diff --git a/docs/html/distribute/engage/widgets.jd b/docs/html/distribute/engage/widgets.jd index 286adea0497e..6adb55cb7f5b 100644 --- a/docs/html/distribute/engage/widgets.jd +++ b/docs/html/distribute/engage/widgets.jd @@ -1,5 +1,5 @@ page.title=Build Useful Widgets -page.metaDescription=Use widgets to remind users about important information in your apps and games, even when your apps are closed. +page.metaDescription=Use home screen widgets to remind users about important information in your apps and games, even when your apps are closed. page.tags="" page.image=/images/gp-engage-0.jpg diff --git a/docs/html/distribute/monetize/ads.jd b/docs/html/distribute/monetize/ads.jd index bcb1e5288b7b..9a847ff55727 100644 --- a/docs/html/distribute/monetize/ads.jd +++ b/docs/html/distribute/monetize/ads.jd @@ -10,17 +10,32 @@ page.image=/distribute/images/advertising.png </div> <p> - In-app advertising offers a quick and easy way to incorporate a monetization - option into both your <a href= + Ads can be a quick and easy way to earn more from your <a href= "{@docRoot}distribute/monetize/freemium.html">freemium</a>, <a href= "{@docRoot}distribute/monetize/premium.html">premium</a>, and <a href= - "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. </p> + "{@docRoot}distribute/monetize/subscriptions.html">subscription</a> apps. + AdMob and the Google Mobile Ads SDK let you add advertising to your apps with + just a few lines of code. +</p> + +<p> + The question is: which model gets the best results for your app? Google's ad + tools are made to help you figure out what combination works best for both + your audience and your bottom line. </p> -<p>Using <a href= +<p>Start by linking your AdMob and Google + Analytics accounts to get better insights and more earning power: for + instance, AdMob can promote in-app purchases to the people who buy them most + often, while showing income-generating ads to those less likely to buy right + now. +</p> + +<p> + Using <a href= "http://www.google.com/ads/admob/monetize.html#subid=us-en-et-dac">AdMob</a> - and the <a href="{@docRoot}google/play-services/ads.html">Google - Mobile Ads SDK</a> included in Google Play Services, you’re able to add - advertising into your apps, with just a few lines of code. + and the <a href="{@docRoot}google/play-services/ads.html">Google Mobile Ads + SDK</a> included in Google Play Services, you’re able to add advertising into + your apps, with just a few lines of code. </p> <p> @@ -30,36 +45,33 @@ page.image=/distribute/images/advertising.png <ul> <li> <p> - <strong>Placement within your apps</strong> — Well placed ads will - optimize your revenue by making it more likely that users will ‘click - through’. Poorly placed ads can result in low click-through rates, and in - the worse cases poor rating and users rapidly abandoning your apps. You - can get advice on how to best place ads from the developer training on - <a href= - "{@docRoot}training/monetization/ads-and-ux.html">using - ads</a>. + <strong>Placement within your apps</strong> — Well-placed ads make + it more likely that users will click through and convert. Poorly-placed + ads lead to lower click-through rates, and even poor ratings and users + abandoning your apps. Our <a href= + "{@docRoot}training/monetization/ads-and-ux.html">developer training</a> + on using ads shows some of the best ways to place ads. </p> </li> <li> <p> <strong>Ad formats</strong> — Every app offers a different type of - experience for users, so it’s important to consider the format of ads - you’re using to ensure it’s compatible with the experience. While banner - ads may work well for a flashlight utility app, an immersive gaming app - may benefit more from a video interstitial. Mismatched ad formats may - negatively affect your users’ experience and ad revenue, so try to select - formats that fit well with the content and flow of your apps. + experience for users, so it’s important that your ad formats match that + experience. While banner ads may work well for a flashlight utility app, + an immersive gaming app may benefit more from a video interstitial. + Mismatched ad formats can make users unhappy and leave money on the + table. </p> </li> <li> <p> - <strong>Maximizing your performance</strong> — Ensure you’re optimizing - your advertising revenue by maximizing your CPMs <em>and</em> fill rate. - Often ad providers will cite very high CPMs but will have a low fill rate - that can severely decrease your effective CPM, so look at both of these - figures. Also consider using a <a href= + <strong>Maximizing your performance</strong> — Make sure you’re + optimizing your advertising revenue by maximizing your CPMs and fill + rate. Ad providers often cite their very high CPMs but don't mention low + fill rates that can severely decrease your effective CPM. Be sure to look + at both of these figures. Consider using a <a href= "https://support.google.com/admob/v2/answer/3063564?hl=en&ref_topic=3063091#subid=us-en-et-dac"> mediation</a> solution if you’d like to use multiple ad providers in your apps. Look for solutions that offer yield management or <a href= @@ -71,30 +83,43 @@ page.image=/distribute/images/advertising.png <li> <p> - <strong>Exercising control options</strong> — A variety of ads promoting a - broad selection of other services or apps may show up within you apps. - Depending on your goals and the type of experience you want to provide - your users, it may make sense to <a href= + <strong>Exercising control options</strong> — A variety of ads may + show up within your app. It may make sense to <a href= "https://support.google.com/admob/v2/answer/3150235?hl=enl#subid=us-en-et-dac"> - block</a> certain advertisements from appearing. Some developers don’t - want apps in a similar category showing to their users, but some don’t - mind. + block</a> certain of those advertisements from appearing, depending on + your goals and the type of experience you want to provide. Some + developers, for instance, don’t want ads for apps in their same category + showing to their users, while others don’t mind at all. </p> </li> <li> <p> - <strong>Cross promoting your other apps</strong> — Ads can be used for - more than just earning revenue. Consider using <a href= + <strong>Cross promoting your other apps</strong> — Ads can do more + than earn revenue. Consider running <a href= "https://support.google.com/admob/v2/answer/3210452?hl=en#subid=us-en-et-dac"> - house ads</a> within your apps to create awareness and promote your - entire portfolio of apps. When launching new apps, an easy way to quickly - attract users is to promote directly to your existing customers. + house ads</a> within your apps to promote other apps in your portfolio. + When you launch a new app, this kind of promotion is a free and easy way + to attract new users quickly. </p> </li> </ul> <p> + Don't forget that paid channels like AdWords and YouTube can help you cast a + wider net by reaching targeted audiences outside the app ecosystem. They're a + great way to find new users at a price that you control. <a href= + "https://support.google.com/adwords/answer/2549053">Learn more</a>. +</p> + +<p> + To start monetizing with ads, sign up for AdMob and integrate the Google + Mobile Ads SDK into your apps. If you also need to manage direct deals with + advertisers, consider using DoubleClick for Publishers Small Business. +</p> + + +<p> To start monetizing with ads sign up for <a href= "http://www.google.com/ads/admob/#subid=us-en-et-dac">AdMob</a> and integrate the <a href="https://developers.google.com/mobile-ads-sdk/download">Google diff --git a/docs/html/distribute/users/index.jd b/docs/html/distribute/users/index.jd index 77ef609e588f..a810f3675cf3 100644 --- a/docs/html/distribute/users/index.jd +++ b/docs/html/distribute/users/index.jd @@ -14,8 +14,8 @@ nonavpage=true <div class="resource-widget resource-flow-layout landing col-16" data-query="collection:distribute/users" - data-cardSizes="6x6, 6x6, 6x6, 9x6, 9x6, 6x6, 6x6, 6x6" - data-maxResults="8"> + data-cardSizes="6x6" + data-maxResults="6"> </div> <h3>Related resources</h3> diff --git a/docs/html/distribute/users/promote-with-ads.jd b/docs/html/distribute/users/promote-with-ads.jd new file mode 100644 index 000000000000..1e28ae1ddf8f --- /dev/null +++ b/docs/html/distribute/users/promote-with-ads.jd @@ -0,0 +1,45 @@ +page.title=Promote Your App with Ads +page.metaDescription=Promote your app through AdMob, AdWords, and YouTube to find new users at the right moment. +page.image=/images/gp-ads-console.jpg +page.tags="users, ads, analytics" + +@jd:body + +<p> + AdMob is Google's advertising platform for mobile apps. You can use it to + monetize your app and promote your apps, and you can link your Google + Analytics account to AdMob so you can analyze your apps — all in one + place. +</p> + +<p> + <a href="http://www.google.com/ads/admob/">AdMob</a> is the largest mobile ad + app network. But you get more than just massive scale: AdMob will soon help + you find the right users in related apps. If your app is for bicycling, AdMob + can promote your app on other fitness and cycling-related apps worldwide. + <a href= + "https://apps.admob.com/admob/signup?subid=us-en-et-dac&_adc=ww-ww-et-admob2&hl=en"> + Sign up for AdMob</a>. +</p> + +<p> + AdMob also offers new solutions to help you achieve app-related goals such as + downloads, re-engagement and in-app purchases using Google search and the + Google Display Network. These solutions include streamlined campaign creation + flows and tools to track performance across the entire app lifecycle. + <a href="https://support.google.com/adwords/answer/2549053?hl=en">Learn + More</a>. +</p> +<div style="margin-top:2em;"> + <img src="{@docRoot}images/gp-ads-console.jpg"> +</div> + +<div class="headerLine"> +<h2 id="related-resources">Related Resources</h2> +</div> + +<div class="resource-widget resource-flow-layout col-13" + data-query="collection:distribute/users/promotewithads" + data-sortOrder="-timestamp" + data-cardSizes="9x3" + data-maxResults="6"></div>
\ No newline at end of file diff --git a/docs/html/distribute/users/users_toc.cs b/docs/html/distribute/users/users_toc.cs index a2437a6be839..1f173cb2579a 100644 --- a/docs/html/distribute/users/users_toc.cs +++ b/docs/html/distribute/users/users_toc.cs @@ -28,7 +28,12 @@ </a> </div> </li> - + <li class="nav-section"> + <div class="nav-section empty" style="font-weight:normal"><a href="<?cs var:toroot?>distribute/users/promote-with-ads.html"> + <span class="en">Promote with Ads</span> + </a> + </div> + </li> </ul> diff --git a/docs/html/images/gp-ads-console.jpg b/docs/html/images/gp-ads-console.jpg Binary files differnew file mode 100644 index 000000000000..158e31da3332 --- /dev/null +++ b/docs/html/images/gp-ads-console.jpg diff --git a/docs/html/images/gp-ads-linking2.jpg b/docs/html/images/gp-ads-linking2.jpg Binary files differnew file mode 100644 index 000000000000..0c2f7319f206 --- /dev/null +++ b/docs/html/images/gp-ads-linking2.jpg diff --git a/docs/html/images/gp-analytics.jpg b/docs/html/images/gp-analytics.jpg Binary files differnew file mode 100644 index 000000000000..e1a92c70adff --- /dev/null +++ b/docs/html/images/gp-analytics.jpg diff --git a/docs/html/jd_collections.js b/docs/html/jd_collections.js index 8a4ac4797e6f..5ee01f363534 100644 --- a/docs/html/jd_collections.js +++ b/docs/html/jd_collections.js @@ -49,7 +49,8 @@ var RESOURCE_COLLECTIONS = { "distribute/users/your-listing.html", "distribute/users/build-buzz.html", "distribute/users/build-community.html", - "distribute/users/expand-to-new-markets.html" + "distribute/users/expand-to-new-markets.html", + "distribute/users/promote-with-ads.html" ] }, "distribute/engagelanding": { @@ -60,6 +61,7 @@ var RESOURCE_COLLECTIONS = { "distribute/engage/easy-signin.html", "distribute/engage/deep-linking.html", "distribute/engage/game-services.html", + "distribute/engage/analytics.html", "distribute/engage/app-updates.html", "distribute/engage/community.html", "distribute/engage/video.html" @@ -214,6 +216,13 @@ var RESOURCE_COLLECTIONS = { "distribute/stories/localization.html" ] }, + "distribute/users/promotewithads": { + "title": "", + "resources": [ + "http://www.google.com/ads/admob/#subid=us-en-et-dac", + "distribute/essentials/optimizing-your-app.html" + ] + }, "distribute/users/buildbuzz": { "title": "", "resources": [ @@ -394,6 +403,14 @@ var RESOURCE_COLLECTIONS = { "http://play.google.com/about/developer-content-policy.html" ] }, + "distribute/engage/analytics": { + "title": "", + "resources": [ + "http://www.google.com/analytics/mobile/", + "http://android-developers.blogspot.com/2013/10/improved-app-insight-by-linking-google.html", + "https://developers.google.com/analytics/devguides/collection/android/" + ] + }, "distribute/engage/widgets": { "title": "", "resources": [ diff --git a/docs/html/jd_extras.js b/docs/html/jd_extras.js index f26b747bdd2c..d8db5bf5de84 100644 --- a/docs/html/jd_extras.js +++ b/docs/html/jd_extras.js @@ -726,6 +726,21 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([ "tags": [ "#engagement", ], + "url": "http://www.google.com/analytics/mobile/", + "timestamp": 1383243492000, + "image": "http://www.google.com//analytics/images/heros/mobile-index.jpg", + "title": "Google Mobile App Analytics", + "summary": "Mobile App Analytics measures what matters most at all key stages: from first discovery and download to in-app purchases. ", + "keywords": ["analytics,user behavior"], + "type": "guide", + "titleFriendly": "" + }, + { + "lang": "en", + "group": "", + "tags": [ + "#engagement", + ], "url": "https://developers.google.com/app-indexing/", "timestamp": 1383243492000, "image": "https://developers.google.com/app-indexing/images/allthecooks_srp.png", @@ -1101,4 +1116,17 @@ DISTRIBUTE_RESOURCES = DISTRIBUTE_RESOURCES.concat([ "type": "Google+", "titleFriendly": "" }, + { + "lang": "en", + "group": "", + "tags": ["analytics"], + "url": "https://developers.google.com/analytics/devguides/collection/android/", + "timestamp": null, + "image": "https://developers.google.com/analytics/images/home/gear-logo.png", + "title": "Google Mobile App Analytics SDK", + "summary": "The Google Analytics for Mobile Apps SDKs make it easy for you to implement Google Analytics in your mobile application.", + "keywords": ["analytics, user behavior"], + "type": "sdk", + "titleFriendly": "" + } ]);
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