diff --git a/drivers/video/atmel_lcdfb.c b/drivers/video/atmel_lcdfb.c
index 8bfee6a..2226aca 100644
--- a/drivers/video/atmel_lcdfb.c
+++ b/drivers/video/atmel_lcdfb.c
@@ -684,14 +684,30 @@
 
 	case FB_VISUAL_PSEUDOCOLOR:
 		if (regno < 256) {
-			val  = ((red   >> 11) & 0x001f);
-			val |= ((green >>  6) & 0x03e0);
-			val |= ((blue  >>  1) & 0x7c00);
+			if (cpu_is_at91sam9261() || cpu_is_at91sam9263()
+			    || cpu_is_at91sam9rl()) {
+				/* old style I+BGR:555 */
+				val  = ((red   >> 11) & 0x001f);
+				val |= ((green >>  6) & 0x03e0);
+				val |= ((blue  >>  1) & 0x7c00);
 
-			/*
-			 * TODO: intensity bit. Maybe something like
-			 *   ~(red[10] ^ green[10] ^ blue[10]) & 1
-			 */
+				/*
+				 * TODO: intensity bit. Maybe something like
+				 *   ~(red[10] ^ green[10] ^ blue[10]) & 1
+				 */
+			} else {
+				/* new style BGR:565 / RGB:565 */
+				if (sinfo->lcd_wiring_mode ==
+				    ATMEL_LCDC_WIRING_RGB) {
+					val  = ((blue >> 11) & 0x001f);
+					val |= ((red  >>  0) & 0xf800);
+				} else {
+					val  = ((red  >> 11) & 0x001f);
+					val |= ((blue >>  0) & 0xf800);
+				}
+
+				val |= ((green >>  5) & 0x07e0);
+			}
 
 			lcdc_writel(sinfo, ATMEL_LCDC_LUT(regno), val);
 			ret = 0;